Umesh brings more than two decades of experience driving large-scale digital modernization, operational transformation, and customer-centric innovation across public companies, high-growth consumer platforms, and private equity-backed organizations. He joins LifeMD from PetMeds, where he served as Chief Digital and Technology Officer and led enterprise-wide transformation across digital commerce, pharmacy technology, data platforms, customer experience, and core enterprise systems.
Prior to PetMeds, Mr. Sripad served as Chief Product Officer at PureRED, a private equity-backed digital commerce and marketing technology company. Earlier in his career, he held the role of SVP and Chief Digital Officer at Bed Bath & Beyond, and Chief Digital Officer for IKEA USA, where he scaled the company’s U.S. digital business into a multibillion-dollar platform. He has also held executive roles at Overstock.com, CNN, and The Weather Channel.